OUR STORY

OUR WHY

As twins born three months premature with third degree brain bleeds and a 30% chance of survival, the challenges we faced with our brain and focus were difficult. We struggled through school and daily life. We were fed up and didn’t want to feel that anymore. So we created Not Guilty—because we know how it feels to be stuck, drained, and just...not yourself.

We are for you. The dreamer, the go-getter, the one who craves clarity and focus but refuses to compromise on health and needs reliability. You no longer have to choose between short-term daily productivity and long-term brain care. We optimise both, without the guilt!

When your brain is fuelled properly, you feel unstoppable. That’s the future we’re
creating. We are 100% Not Guilty.

  • COGNITIVEC DECLINE LEADS TO

    Every year 400 million people experience general cognitive decline. leading to decreased productivity

  • STARTS IN YOUR 20s

    Studies have shown that cognitive decline can arise as early as your 20s.

  • OVER 60% EXPERIENCE IT ABOVE 50

    By the age of 50, over 60% of adults experience noticeable cognitive decline.